Landing Page Builder for a NGO: Fast, Flexible, and Cost-Effective Creation with our Composable Frontend

This non-profit organization, funded 100% by donors, plays a crucial role in executing its programs worldwide. To enhance their responsiveness to global crises, the organization turned to us. A modular landing page builder with Netlify Create, based on the kickstartDS design system, offered the perfect solution.

This case study showcases how the non-profit was empowered by our system to launch donation campaigns quickly and cost-effectively, enabling their marketing team to independently create impactful landing pages.

The Story

The NGO is dedicated to advocating for the rights and well-being of people worldwide. Operating in over 190 countries and territories, they continuously face the challenge of responding swiftly and effectively to crises and launching donation campaigns online. The previous process was time-consuming, costly, and inefficient.

The organization sought kickstartDS's expertise to find a more efficient and cost-effective method for rapid landing page creation. Our proficiency in web frontends and modular design systems, combined with our ability to translate these into scalable, user-friendly solutions, made us the ideal partner.

Consistently creating new landing pages on short notice was a constant challenge. The organization was often under pressure to quickly respond to urgent global crises like hunger emergencies. Acting without delays or high costs for external design concepts was essential. The previous practice of engaging external agencies for each campaign was not only expensive but also time-intensive, hindering the non-profit's ability to respond swiftly.

Another issue was the lack of reusability in developed code. Similar elements were needed for each campaign but had to be reprogrammed each time, leading to redundant development efforts and increased maintenance costs.

Why the NGO chose kickstartDS

The kickstartDS team specializes in modern web frontends and design systems. We were approached to quickly develop a donation campaign. With our kickstartDS design system, we developed a functional landing page in record time and brought it live. This impressed the organization not only with the short turnaround but also with our systematic approach and holistic strategy.

We demonstrated in Storybook how a marketing-focused design system allows for quick adaptation to changing requirements while ensuring consistent brand representation across campaigns or landing pages. The flexibility and scalability of our system, along with its ease of use by the organization's marketing team without constant reliance on external developers, were key factors in their decision for long-term collaboration.

How the NGO the Landing Page Builder

In our initial collaboration step, we analyzed the existing UI library of the organization's website as well as marketing team insights. Our "Design System Initiative" aimed at identifying necessary components for the landing page design system enabled us to deeply understand their needs.

We then transferred the organization's corporate design into our kickstartDS Design Token structure. This ensured a cohesive visual identity across all digital platforms while providing flexibility for rapid adjustments.

The result was a specially developed marketing design system and landing page builder for donation campaigns with Netlify Create. This optimized the process of creating and publishing landing pages, making it accessible to a wider range of users within the organization.

Netlify Create provides an intuitive interface that allows for efficient content management without requiring technical expertise. This means that team members across different departments can now independently create and edit landing pages, empowering them to respond quickly to emerging needs.

The implementation of Netlify Create has not only streamlined the workflow for the existing marketing team but has also enabled other stakeholders within the organization to actively participate in campaign creation.

This process enables the non-profit organization to react swiftly to changing circumstances and launch effective donation campaigns without external resources.

The Impact

After implementing our tailored landing page design system, significant improvements have been realized:

1. Time Savings: Creation time for new landing pages has been reduced from several weeks to just hours.

2. Cost Efficiency: Dependency on external agencies has been minimized.

3. Increased Flexibility: Content can now be adjusted in real-time.